May 1, 2013
Grain Insurance Launches New ‘brand’ for A Renewed Business Era
UPDATED BRAND SIGNALS WYNWARD INSURANCE GROUP’S RENEWED FOCUS ON CUSTOMERS PRODUCTS AND SERVICE
WINNIPEG, MB May 1, 2013 – Grain Insurance today unveiled its new name and corporate brand – Wynward Insurance Group – including a vibrant new logo that reflects the company’s successful evolution into a highly differentiated, customer-focused company. The updated brand is the result of an intensive design and creative process and will appear across all customer experience platforms as well as all advertising and social media.
The newly branded company will roll out its new identity in a national advertising campaign, including customer events across the country and on the newly transformed wynward.com website.
“We’re launching Wynward’s new brand today which more closely aligns with our business plan, our products and services, our dynamic team, our broker partners and our commitment to our customers across the country,” stated Wynward Insurance Group President & CEO, Darryl Levy.”
“The timing is perfect as we grow and extend our new national platform. We are an evolving company with the momentum of a great new brand behind us,” Levy stated.
Wynward Insurance Group’s newly crafted brand identity was inspired, in part by the company’s extraordinary 92 year history.
The new brand identity has been re-imagined into a modern and dynamic design better positioning the organization for profitable growth and customer service in the 21st century. Additionally, Wynward’s new brand provides ways for the insurance company to be more efficient in its branding process.
Wynward Insurance Group is a national Property & Casualty insurer, operating in all Provinces and Territories. With offices throughout Canada, Wynward insures over $19 billion in property from coast to coast, with its headquarters in Winnipeg.